February 17, 2025 – A senior delegation from BOSCH visited the Parts Division of HARSON. The delegation was led by Ruggeri Rafael, Director Regional Business unit Commercial Goods APAC; Rafael Honda, Vice President of Products for North America; Barbosa Julio, North America Market Director; Chen Bin, Director of Bosch Aftermarket Passenger Car Technical Parts; and Xin Huibin, Key Account Manager.

As a leader in the automotive parts sector for the Mercedes-Benz, BMW, and Audi, HARSON has continuously evolved with the times. Since 2017, HARSON has been strategically expanding into the new energy sector to better align with market demand. Bosch has long established a strong partnership with HARSON. The purpose of this visit was to explore the current state and future prospects of the global new energy vehicle market and to strengthen the collaboration between both companies in the field of new energy vehicle components.

During the meeting, HARSON new energy parts ditector shared insights into the company's achievements and growth in the new energy sector. Bosch senior delegation commended HARSON's strong performance and its role in the expanding new energy vehicle market.

The delegation also visited HARSON's NO. 215 repair shop, discussed repair services for new energy vehicles. Both parties agreed that the new energy vehicle market is expected to continue expanding, offering significant opportunities for automotive parts suppliers.

Looking forward, HARSON and BOSCH are committed to deepening their collaboration, working together to explore new opportunities in the new energy vehicle sector, and driving the advancement of the industry.