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1998
The 1990s saw a surge of European and American cars flooding the Chinese market through import channels. During this period, the Chinese automobile aftermarket was in its nascent stages. Independent repair shops struggled due to a lack of technology, standards, and access to technical data, all amidst the closed monopoly system of OEMs.
In 1998, Mr. Zhou Dajun, who graduated with his Master's degree in automotive engineering from South China Agricultural University, led three college students to establish HARSON in a metal shed in Guangzhou, dreaming of using their knowledge and skills to do something for the Chinese automotive industry. With excellent repair and maintenance technology and honest management, HARSON soon became the leading repair shop in Guangzhou.
HARSON Luxury Car Repair Chain
With the rapid growth of China's economy came the emergence of luxury cars. 4S workshops, the sole after-sales choice at the time, often faced overcrowding and customer dissatisfaction due to high costs and long waiting times.
Recognizing an opportunity, to improve mechanics' work efficiency and provide more professional service, in 2004, HARSON pioneered a focus exclusively on luxury car repairs, aiming to break the monopoly of 4S workshops, set industry benchmarks, and drive standardization and efficiency in the sector. It started chain operations, and today, the number of auto repair chain stores exceeds 260, covering 22 provinces and more than 100 cities. It has become the first option for luxury car owners in China.
HARSON Luxury Car Repair Chain:
289+ Luxury car repair chain stores
24+ Provinces
168+ Cities
Over its years of operating repair shops, HARSON realized the parts supply chain had become a critical bottleneck affecting service quality and efficiency; then, it took action. In 2009, HARSON Parts Center was established by cooperating with over 50 leading global brands, and it soon became the TOP1 distributor of Bosch, Denso, TWR, Mahle, BorgWarner, Valeo, Hengt, ZF, Hitachi, and others, pioneering centralized and unified parts procurement.
In 2011, HARSON started deep cooperation with over 1,000 OE parts manufacturers and invested in 5 core OE parts suppliers' factories to promote its brand parts. In addition, HARSON has forged strategic partnerships with 10 colleges and universities for product R&D. Now, HARSON has a product range of 20,000 SKUs, with 14,000 as self-branded products.
HARSON brand parts have earned a high reputation because of its premium quality. It has continuously won the highest AAAA credit rating from the China Chain Store Association and honorary titles, such as China's Top 100 Chain Stores and the Most Influential Brand.
In 2014, HARSON made a significant investment by acquiring and integrating core resources from a leading domestic auto parts supply chain, establishing the HARSON Auto Parts Supply Chain. Today:
HARSON Auto Parts Supply Chain:
5 Central Distribution Warehouses
50000+ ㎡ Warehouses
261+ Auto parts supply chain stores
24+ Provinces
120+ Cities
As an industry pioneer, HARSON has actively embraced the opportunities presented by industrial shifts, becoming one of China's first aftermarket enterprises to venture into new energy businesses. Since 2017, it has collaborated with leading new energy brands such as Tesla, AITO, Leading Ideal, NIO, and Xpeng.
In 2021, HARSON formally established HARSON New Energy Technology Co., Ltd., tasked with developing and operating the entire spectrum of new energy vehicle businesses. Within 3 years, it signed national strategic cooperation agreements with over 20 new energy OEM manufacturers. It operated over 200 brand-authorized new energy car service stores, 22 power-battery authorized service stores, and services for 20 online ride-hailing companies. HARSON New Energy has become a comprehensive entity covering new energy vehicle sales, delivery, after-sales service, power batteries, and charging networks.
HARSON New Energy Service：
8+ Authorized car dealerships
200+ Brand-authorized car service stores
22+ Power-battery authorized service stores
20+ Online ride-hailing companies service contract
Auto Repair Business
In 1998, Mr.Zhou, who earned his Master's degree in automotive engineering from South China Agricultural University, established HARSON in a metal shed in Guangzhou to start the auto repair business.
Luxury Car Repair Only
In 2004, HARSON pioneered a focus exclusively on luxury car repairs, aiming to help car owners save time and money and break the monopoly of 4S workshops.
Auto Parts Center
In 2009, HARSON invested parts supply chain to break the bottleneck, which is affecting repair service quality and operation efficiency.
Self-branded Auto Parts Strategy
In 2011, HARSON has forged strategic partnerships with 10 colleges and universities for product R&D, resulting in a product range of 20,000 SKUs, with 14,000 as self-branded products.
Auto Parts Supply Chain
In 2014, HARSON made a significant investment by acquiring and integrating core resources from a leading domestic auto parts supply chain, establishing the HARSON Genuine Auto Parts Division.
New Energy Service
In 2021, HARSON formally established HARSON New Energy Technology Co., Ltd., tasked with developing and operating the entire spectrum of new energy vehicle businesses.
The Revenue Reached 576 Million US Dollars.
Now HARSON has over 7000+ employees nationwide. And the revenue of 2023 reached 576 million US dollars. HARSON has been rewarded as China Unicorn Enterprise for 4 consecutive years since 2020.
Founded in 1998, after more than 26 years of development, now HARSON has over 7000+ employees nationwide, the annual revenue of 2023 reached 576 million US dollars. HARSON has grown into a leading nationwide conglomerate with a multi-business matrix. HARSON has been awarded as China Unicorn Enterprise for 4 consecutive years since 2020. HARSON auto parts suppliers are OE parts manufacturers and OE suppliers' factories. Quality is ethics, and excellent quality is the basic standard.
Email:sales@harsonauto.com
Phone:+86 157 1213 9007
Email:support@harsonauto.com
Phone:+86 177 2780 0607
